Branding is all about trust. People will look at your branding, read your content and search for you online. Ultimately if they recognize you, read testimonials or have heard of you by word of mouth, they will trust you, your products and/or services.
Creating a consistent brand image will guarantee recognition and establish trust and loyalty amongst visitors.
This starts with a logo.
A professionally designed logo that appeals to your target audience will help you to stand out from your competition.